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Why Your Audience Isn’t Engaging (And How to Fix It)
More content isn't the answer. Learn what actually drives engagement and keeps people coming back.
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You planned everything perfectly, so why is no one engaging?
It started with a well-planned friends group vacation to the beach. It should have been the perfect getaway, right? Not quite — the destination was agreed upon, the activities for the week were mentioned, and everyone's needs were addressed.
Ten people, ten personalities, so many needs.
When we got there, the week started off just fine. But then…some people wanted to go non-stop, others to relax by the pool, and some to do a little of everything. Some were excited about planned meals, and others wanted to eat when they were hungry. Despite planning everything in advance, what we needed throughout the week was completely different.
This is the same thing that happens with audience and engagement. Many business owners assume that because people follow you, they will engage with you and your content. In business, just like in travel, engagement isn't about having a perfect plan — about meeting people where they are and understanding their different needs.
