Domain Decisions: Navigating Choices in a No-Spend Year

Lean Budget, Smart Picks: Rethinking Domain Buys

Midjourney image created by the author.

This morning, I opened my browser to knock another task off my goals list: buy a domain for my upcoming newsletter. Practicing a ‘no spend year,’ my usual approach to domain selection — buying many options — required a pivot in my game plan.

Transforming a ‘No Spend Year’ into a Year of Meaningful Experiences

My enthusiasm for new ideas typically translates into purchasing twenty domain names or more. Over the years, I’ve amassed a list of unused and not-quit-wanted URLs.

It’s a hazard to the web design and development space.

This year, however, my commitment to intentionality and my ‘no spend’ commitment had me thinking about this practice.

The search for a domain name.

In my quest for the perfect domain for the ‘Digital Navigator newsletter, I headed to Namecheap.

The ideal ‘.com’ was taken, priced at $3000, putting it out of running. Despite finding several viable alternatives and selecting my usual…